Sporting Talent is a reputable sporting agency which provides a broad range of services dedicated to managing the careers of elite sporting professionals. Our services include representation, brokering, brand development and management, commercial and sponsorship opportunities, and PR / media management.

We process personal data in order to provide services and to operate our website. At Sporting Talent, your privacy is important to us. We are committed to protecting your personal information and we believe that it is important to be transparent about how we collect and use information about you.

This policy explains how Sporting Talent handles personal data, what we use it for and who can access it. The policy is designed to help you understand:

  • What information we collect and how we use this data.
  • How secure your data is.
  • How personal information is disclosed to courts, judicial bodies and third parties.
  • How you can access your data.
  • How we would handle a data breach.
  • About cookies.

The information we collect, why we collect it and how we use it

We never knowingly collect more personal data than is necessary to perform our services and we will not share your data with any third parties without your consent. We aim to review and cleanse our data at least every 24 months, however data retention periods may vary between operational activities, with consideration being given on a case by case basis, to the length of time data is held.

We process personal data (i) in order to provide you with services you have requested (ii) to improve our services (iii) to operate our website. 

We may collect and use data that you submit via our website registration forms and other data that you may submit to us to fulfil our contractual duties. 

The types of personal data that we collect, is only collected for legitimate business purposes.  We will never intentionally or knowingly use your data for any other purposes. The data can be divided into the following 3 categories as follows:

  • For general enquiries and entering into a business relationship
    We will collect the following personal data to contact you and promote our services.
  • Your name, email address, telephone number, postal address and age. Where
     relevant we may also collect your company details, club details / place of work
  • Information required by governing bodies, to allow us to fulfil our contractual duties, including data for Home Office and Visa purposes
  • If you contact us regarding our services, we may keep a record of that
     correspondence (via phone, email or other means)
  • We may also ask you to complete surveys that we use for research purposes,
     although you do not have to respond to them
  • Any other information that you provide to us by completing our electronic forms

This type of data that you provide us with will only be used to

  • Respond to enquiries and to provide you with the information or services you have
  • Enter into a business relationship with you
  • Respond to communication
  • Administer promotions and competitions
  • Notify you of changes to the website, our policies or services
  • Making management forecasts to assist in our business activities
  • Give advice or rendering services of an advisory, consultancy or intermediary nature.

    You have the right to ask us not to process your personal data for marketing purposes.

For our clients

The personal data that we collect will be used to fulfil our contract with you. We will collect the following personal data:

  • Your passport details, Right to Work, Home Office and Visa information (if necessary) and where applicable family member passport details. This is to ensure you have the right to work in your selected country and the data will be used for arranging travel, managing PR and providing proof of ID for social media. 
  • CV, work history, performance, 
  • Personal details, including date of birth, height and weight and dietary requirements
  • Limited medical information (i.e. allergies, injuries) and emergency contact details
  • Photographs and videos to negotiate and secure suitable career opportunities and sponsorship deals
  • Previous employment contracts and details of other commercial transactions relating to brand management and PR
  • Bank details, tax information and other relevant documentation

We may share your information with legal and professional advisers (i.e. financiers and PR advisors) but only when there is a non-disclosure agreement in place. We may also be required to share your data with:

  • Coaches and governing bodies (i.e. football associations)
  • Private health companies and consultants (i.e. physiotherapists)
  • Travel companies and airlines
  • Lifestyle management companies
  • Marketing agencies (for sponsorship contracts)
  • Social media networks
  • Debt collection agencies (for tracing of debts)
  • Third parties in the case of a company transaction (i.e. merger or acquisition)
  • Governing /judicial bodies and courts where we have a legal obligation to do so, or in order to protect other people’s property, safety or rights.

For recruitment, selection and employment purposes

If you apply for or secure a role with us, we will collect the following information to process your application and for interview and selection purposes. If you are recruited by us, the personal information provided by you at recruitment stage will be stored on your file.

  • Your CV and covering letter or email and interview notes
  • Appraisal, performance and disciplinary information
  • Emergency contact details
  • Limited medical information (i.e. epilepsy, diabetes) in case of an episode at work

Personal data for non-recruited candidates is only retained for future potential recruitment purposes and is reviewed and cleansed at least every 12 months.

The security of your data

To maintain the accuracy of the data we carry out appropriate physical, electronic and managerial checks on the security and content of the data.

Our website and our network are protected by firewalls which ensure that your data is secure. 

Only employees who need the personal data to perform their duties have access to them. For access to sensitive personal data, special authorisation is required.

When processing personal data, we ensure not to create registries that we do not need, to send or distribute them safely and delete files when they are no longer used.

Data storage

There are several ways in which your data may be stored:

  • On computers. When utilising platforms to fulfil our operational requirements, third party and cloud solutions may be used to store the data (i.e. Dropbox, Mimecast)
  • Hard copy, where hard copies of data are retained, they are kept in a secure environment.
  • On a third-party marketing platforms database such as HubSpot.

When do we disclose personal information?

We will only disclose personal data to fulfil the terms of our contract (as outlined under the paragraph ‘For our clients’), or when required by law or court order; or as requested by other government or law enforcement authorities or in good faith that the disclosure is otherwise necessary or advisable (i.e. in the case of fraud prevention, detection and security).

In cases not relating to disclosure by law, we implement non-disclosure agreements with third parties and ensure that personal data is handled and processed in a safe manner.

Cross-border data transfers

Your data will only be transferred to a country or territory that requires an adequate level of protection for the rights and freedoms of data subjects in relation to the processing of personal data.

Can I access my data?

You have the right to:

  • Access information held about you
  • Have incorrect personal information corrected
  • Have personal data deleted

If you would like a copy of the information we hold on you, please write to Sporting Talent, 2 Upperton Gardens, Eastbourne, BN21 2AH, UK. If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us at as soon as possible or at the above address. We will promptly correct any information found to be incorrect.

Data processor agreement

We will always agree a personal data processor agreement with any subcontractor that is processing personal data on our behalf.

Personal data breach

In the event of an accidental or illegal destruction, loss or alteration of any personal data processed by us, such as a data violation (unauthorised access to our systems) or an accidental loss of personal data, we will document the incident and report it to the regulatory authority within 72 hours. We will also inform the data subjects of the breach and the affected data.

About cookies

On 26th May 2012, an EU directive was imposed by the UK’s Information Commissioner’s Office (ICO), with a view to protecting the privacy of internet users. This law states that websites need to provide a clear and comprehensive guide to the use of cookies.

A cookie is a small file which asks your permission to be located on your computer’s hard drive. Once you agree, the file is then added to your computer. The cookie helps analyse web traffic and tracks when you visit a particular site. Cookies allow web applications to respond to you as an individual catering your website information to your browsing. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

This website uses traffic log cookies to identify which pages are being used and which ones are used more often. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from our system.

Overall, the cookies help us provide you with a better website experience, by enabling us to monitor which pages you find useful and which you do not. A cookie does not give us access to your computer or any information about you whatsoever, other than the data you choose to share with us. You can choose to accept or decline cookies and you can change these options later as well. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. Please note however that this may prevent you from taking full advantage of our website.

For more information about the EU Cookie directive, click here.

Please note that our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over those other websites. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statements of each website you visit to ensure your security and privacy.

Effective date

This policy is effective from 4th September 2020. We may amend this Privacy Policy from time to time by updating this page. You should check this page regularly to ensure that you are happy with any changes.

Changes to this policy

Sporting Talent reserves the right, at any time and for any reason, to make additions to and amend this policy, in particular as a result of changes in laws and regulations.

If you have any queries or comments relating to our use of your personal information or any other data protection questions, you can contact us via:

Registered Address: Sporting Talent Ltd, 2 Upperton Gardens, Eastbourne, BN21 2AH. UK

This Privacy Policy was last updated on 4th September 2020.

Copyright ©2020 Sporting Talent Ltd. All rights reserved.

Sporting Talent Ltd is a company registered in England 12672416.